Cream blush
“Then, add a pop of cream blush to the apples of the cheeks, forehead, nose and even on the eyelids to create that blush-y ‘in the sun look’ without actually being in the sun,” Phillips details. For the occasion, we’d highly recommend Saie’s Dew Blush – a collection of nine creamy, water-based gels that blend like a dream. Someone partial to a stick blush, however, should look no further than Westman Atelier’s Baby Cheeks. I’ve been hearing lots of buzz about it because it has incredible staying powder; reach for shade Poppet for a sunrise-sunset effect.
Saie Dew Blush
£20
Cult Beauty
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick
£23
Westman Atelier
Contour and highlight
Phillips says that Make Up For Ever’s HD Skin Face Essentials palette has everything you need for your summer make-up routine base because it has contour, highlighter, blush, and concealers. (I agree, it’s my desert-island make-up pick and a mainstay in my primary make-up bag.) “I would lightly contour the cheekbones, jawline and hairline and highlight the centre of the forehead, down the bridge of the nose, under the eyes and on the sides of the nose,” she says. Or you could reach for the classics like Tom Ford’s Shade and Illuminate. Both are favourites of Bieber who used them in her last Beauty Secrets video to create a date-night look.
Make Up Forever HD Skin Face Essentials
£67
Sephora
Shade And Illuminate Cream Contour Duo
US$90
SEPHORA
Клубничный макияж
Ничего сверхъестественного: макияж «клубничной девочки» — это обилие ярких красноватых румян, напоминающих своих оттенком спелую ягоду, и ровная подсвеченная кожа. На губы можно нанести те же самые (лучше кремовые или жидкие) румяна и мягко растушевать подушечками пальцев.
Кстати, про возникновение тренда. Сам хэштег существовал и до этого, но в одном из личных видео, Хейли, показывая свою уходовую и макияжную рутину, «случайно» засветила первый и еще не вышедший декоративный продукт ее собственного косметического бренда Rhode. И это, судя по нанесению именно на щеки, — либо румяна, либо универсальный продукт-тинт для лица. Свежий бьюти-образ настолько понравился интернет-пользователям, что теперь #strawberrygirl — самый быстро растущий запрос с макияжем в TikTok (свыше 50-ти млн просмотров).
Фото: @hieyaaa
Фото: @fraug
Фото: @mireillecleeБьюти-средства, которые отлично подойдут
Румяна для лица Rouge Blush 999, Dior
Помада для губ Creamy Moisturizing Lipstick Delight DL7, MANLY PRO
Жидкая матовая помада Velvet Water 01, DARLING*
Насыщенные румяна для моделируемого макияжа Smart Colour Blush 08 Bright Red, KIKO MILANO
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Our top picks
- The Foundation: Chanel Les Beiges Healthy Glow Foundation, £50
- The Blush Stick: Westman Atelier Baby Cheeks, £23
- The Lip Gloss: Rhode Peptide Lip Tint, £16
- The Bronzer: Gucci Poudre De Beauté Éclat Soleil Bronzing Powder, £47
- The Everything Palette: Make Up For Ever HD Skin Face Essentials, £67
What’s the summer 2024 make-up vibe, I ask her? Dewy, fresh and blush-y. “I’ve been doing a lot of fresh skin, lots of blush and really curled lashes with a thin coat of mascara,” Phillips says. This kind of look is timeless and looks great on everyone.” A sun-kissed, radiant glow is appreciated each year as the temperatures heat up, but this year, Phillips says it’s all about vibrant colours and unique finishes. “I feel that this year is all about the blush, faux freckles, tinted balmy lips and even a pop of colour on the eyes,” she says. As for specific hues, lean into peaches and pinks on the lips and cheeks. Or, play with pastels instead. All in all, it’s about effortless make-up that enhances natural beauty. “That’s the essence of summer make-up.”
Fresh skin
The pro who brought the underpainting technique to the forefront of course recommends contour before complexion. “I’d blend contour and highlight together, then add a lightweight foundation or tinted moisturiser on top,” she instructs. I’m still saying the gel-cream is the optimal tinted moisturiser of 2024, and BareMinerals’ formula never lets me down – it’s incredibly hydrating and even has SPF. As for summer-friendly foundations, Chanel Les Beiges is incredible – weightless, dewy and composed of 40 per cent water, it has all the makings of a warm-weather complexion hero.
Bare Minerals Complexion Rescue Tinted Moisturizer
£33 £23.10
Look Fantastic
Chanel Les Beiges Healthy Glow Foundation Hydration and Longwear
£50
Sephora
What makeup does Hailey Bieber use?
Thanks to Hailey’s TikTok account, we pretty much have a full face of products, all tried and tested by Hailey—from the blush she uses to achieve the sunkissed blush trend to her favorite mascara.
But since her skin is almost just as famous as the model herself these days—let’s start with what foundation and concealer she uses…
Hailey Bieber’s foundation
First things first, it’s important to remember that Hailey has very clear skin—it’s so clear that it’s almost impossible to even picture a pimple or blemish on her face. Therefore, she uses very little product for her base makeup, something TikTok has memed her for in the past. So, don’t be put off or disheartened by her minimal application/or by the sheerness of some of her product choices.
No matter your skin type or texture, you can still create a natural and glowy makeup look, using as much or as little coverage as you are comfortable with. We are using Hails as a guide, not as a rule—though we’d definitely recommend opting for some of the best non-comedogenic foundations if you do want to try out this style of makeup.
Now, back to Hailey! Sharing how she creates her ‘glazed’ foundation look, the model revealed that she mixes her with the Chanel VITALUMIÈRE Radiant, Moisture-Rich Fluid Foundation.
She mixes the together, creating a skin tint-like consistency before applying it to her skin.
Chanel VITALUMIÈRE Radiant Moisture-Rich Fluid Foundation
RRP: $60/£45
Available in 35 shades, this foundation works to evens out all complexions and keeps shine under control for flawless-looking skin, with a matte finish.
It’s also sweatproof, transfer-free formula and lasts for up to 24 hours.
For her user eyes, forehead and nose, she then goes in with the Kosas creamy concealer—which she blends in with the pointed end of a beauty blender.
Writer’s pick
Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
RRP: $28/£26
This concealer is available in 28 shades and is formulated to be crease-proof and provides medium coverage.
My Imperfect Life’s Lifestyle Writer, Naomi Jamieson, loves it: «I use it every day and it never fails to leave my skin looking glowy and bright! It’s so easy to blend and doesn’t cling to any dry patches!»
Hailey Bieber’s blush
Hailey is a big fan of blush, jumping fully on the bandwagon with the whole blush over-the-nose, slightly sunburnt look.
We’ve spied her using two very popular blush products, in both cream and powder formulas. Most recently she shared that she’d been using the MILK blush stuck for her daily blush, even mixing it with her Rhode Glazing Fluid for a super dewy finish.
MILK MAKEUP Lip + Cheek Cream Blush Stick
RRP: $22/19
This dreamy two-in-one blush stick also works as a lip color and is a dreamy blend of Mango Butter, Avocado Oil, and Apricot Oil.
It’s super buildable and blendable and creates the perfect dewy blush look, that hydrates your cheeks all day. Plus it’s very on trend, as it’s almost a ‘Viva Magenta’ color beauty product in a nod to Pantone’s color of the year.
Hailey is also a lover of the Dior blush, for a flush of cool-toned pink on her cheeks. This blush is one of many viral TikTok products—like the e.l.f Halo Glow Filter that users swear by.
Dior Backstage Rosy Glow Blush
RRP: $39/£31
This blush is infused with color reviver technology which reacts to your skin’s natural moisture level to deliver a customized rosy effect.
This dreamy blush gives your cheeks an instant healthy glow that lasts all day long—and if Hailey loves it, you just know it’s good!
Hailey Bieber’s mascara
Hailey has also previously shared that her current favorite mascara is MILK’s Kush Mascara.
Milk Makeup Kush Mascara
RRP: $26/£23
The formula of this dreamy mascara is vegan and features hemp-derived cannabis seed oil, which conditions your lashes, leaving them soft and healthier-looking.
It’s super buildable and delivers a high-impact look, while still caring for your lashes.
Hailey Bieber lip liner
Hailey Bieber’s lip look has long been obsessed over by fans. She has shared on several occasions that she uses the Makeup Forever liner—which is just $22—to create her iconic everyday, nude lip look.
She then pairs it with her Rhode Peptide lip treatment, but if you haven’t yet got your hands on this bad boy, Hailey has also previously revealed that she uses Aquaphor’s lip repair treatment as her daily lip balm.
MAKE UP FOREVER Artist Colour Pencil: Eye. Lip and Brow Pencil
RRP: $22/£16.50
This pencil is the ultimate multi-purpose makeup product because you can use it as a colorful eyeliner, a brow pencil, and of course—in Hailey’s case—a lip liner!
Setting powder
Often, setting powder is the most important part of the look – especially if you’re prone to summertime oiliness. “After applying all the creams, lightly set them with a powder like the Laura Mercier translucent powder or the Charlotte Tilbury Airbrush Flawless Finish Setting Powder,” she says. “Both are great because they’re so lightweight. I like the powder in the T-zone, under the eyes and on the sides of the nose. The rest of the face I like to leave unpowdered so it still looks glowy.”
Laura Mercier Translucent Loose Setting Powder
£38.50 £28.88
Sephora
Charlotte Tilbury Airbrush Flawless Finish Setting Powder
£38
Cult Beauty
US$48
SEPHORA
How does Hailey Bieber apply her makeup?
As mentioned, Hailey has very clear skin, so she’s pretty sparing on the product front but we have observed a few tips and tricks from her beauty regime!
She mixes both her foundation and cream blushes with her Rhode Glazing Fluid for that glass-like skin look and then follows up with concealer under her eyes, nose and on her forehead. She blends her concealer with a beauty blender and also sometimes her fingertips—which gives us a good glimpse of Hailey’s tattoos! Also for her blush, she applies it on the cheeks in an upward motion and sometimes takes it over her nose bridge.
For her lips, she overlines across her cupid’s bow and then carefully follows her natural lip line, before blending it in with her finger and taking a gloss or lip oil over top.
For her eyebrows, Hailey tends to keep it simple, just taking an eyebrow gel through the hairs and spiking them up slightly.